Apple's latest MacBook Pro with M4 is now available at its all-time low price, making it an attractive option for buyers looking for value.

The latest pricing for Apple's MacBook Pro with M4 has startup enthusiasts and tech aficionados buzzing, as it currently matches its record low price of $1,399, reflecting a $200 discount available through major retailers like Amazon and B&H Photo. With previous models often being overlooked in favor of higher-spec variants, the value proposition of the M4 model, especially with its powerful new features and capabilities, may encourage buyers to reconsider the base model as a viable and economical option.

Boasting a 10-core M4 chip, the new MacBook Pro offers a substantial speed upgrade over last year’s 8-core M3, exhibiting some of the strongest single-threaded performance in the market. Apple’s benchmarks highlight a twofold enhancement in its neural engine speed compared to the M3, enhancing the device's utility in AI-driven tasks. Critically, the M4 also comes with a generous baseline configuration of 16GB of RAM, doubling that of its predecessors and making it capable of handling more intensive workloads, further enhanced by a third Thunderbolt 4 port and an upgraded 1080p webcam that supports the new Desk View feature for enhanced productivity. This combination of performance and upgrades positions the M4 model as an enticing option for users seeking both power and affordability during the holiday sale season.