Walmart-owned Sam's Club is making waves in the retail sector as it recently ousted Costco as the top-rated retailer for customer satisfaction. CEO Chris Nicholas is not one to rest on his laurels, stating, 'There's more to do; nothing happens by accident.' The company has been on a transformational journey, utilizing a wealth of purchasing data to enhance the shopping experience and simplify operations. Notably, Sam's Club has introduced AI-powered exit gateways, eliminating receipt checks, and opened its first store without traditional checkout lanes. With over half of customers using the AI scan-and-go option, shoppers are now exiting 23% faster. In a significant move, Nicholas has appointed Diana Marshall as the Chief Experience Officer (CXO), a title that reflects an increasing focus on customer experience in retail. Marshall will lead efforts to deepen engagement and streamline operations, focusing on creating unforgettable customer experiences that could redefine the future of retail.