In a recent interview with Business Insider, Sam's Club CEO Chris Nicholas emphasized the importance of inclusivity in business, stating, "We serve all of America; that's the definition of being inclusive." Despite a trend of companies, including parent company Walmart, softening their diversity, equity, and inclusion (DEI) policies, Nicholas champions the principles of openness and connection within his organization. He argues that fostering relationships among team members leads to personal and professional growth, allowing employees to thrive at Sam's Club. As Walmart scales back initiatives such as its Center for Racial Equity and avoids terminology associated with DEI, Nicholas highlights the company's commitment to serve its diverse member base effectively. He believes that data-driven decision-making is crucial, stating that understanding consumer preferences directly influences product offerings. With feedback from a robust 50,000-member community, Sam's Club aims to maintain engagement by curating exciting and relevant choices for its shoppers. Nicholas concludes that his role is to cultivate an environment ripe for growth, critical thinking, and belonging—an effort that may defy the retracting DEI landscape.