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Brand protection and authenticity technologies

Despite their best efforts, many high-end brands are struggling to combat a flourishing fashion black market. Fake designer goods are still being produced in astounding quantities, affecting these brands’ bottom lines, intellectual property and reputations. While many consumers purchase illegitimate goods knowing that they are not authentic, many buy believing

20 Textile Technology Trends That Are Changing the Textile Industry for the Better

At Polygiene, we believe technological innovation can help us create a better world. We recognize that the textile industry must transition to a more sustainable and environmentally friendly approach. But we also want it to thrive. Crucially, new technologies enable the textile sector to do both. With this in mind,

Yara Shahidi Is Making Music She’ll Never Release

The actress also talked style, podcasting, and the importance of having “bad” hobbies. Yara Shahidi has a busy year of “hobbying” ahead of her. Along with four—yes, four—movie projects and her own podcast with her mom Keri Shahidi, the Gucci ambassador is also setting aside time to make

What ELLE Editors Are Actually Buying From Amazon’s Memorial Day Sale

With Memorial Day around the corner and weekend sales in full swing, the flood of Amazon deals and promotions can leave you wondering, what’s actually worth purchasing? While you’re likely mapping out weekend plans with family and friends, don’t forget another highlight of the holiday—incredible savings

7 Summer Shoe Trends Fashion People Are Already Buying

If there was ever a time of year to go barefoot, it’s summer. From the pool deck to the garden, it’s the best time to “touch grass,” as the kids say. But, obviously, you’ll still need footwear on hand, and for that, you want to be prepared.

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