Norwegian is following Royal Caribbean's giant cruise ship playbook
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Norwegian Cruise Line (NCL) has announced plans to introduce four of its biggest ships between 2030 and 2036. Constructed by Fincantieri, these vessels will each weigh approximately 226,000 gross tons and accommodate over 8,300 passengers. This move reflects a strategic shift to compete with Royal Caribbean's successful expansion into mega ships, including the recently launched Icon of the Seas, which is currently the world's largest cruise ship at 248,663 gross tons. By embracing a 'bigger is better' strategy, Norwegian aims to enhance its offerings in the increasingly competitive cruise market. With the original Icon boasting lavish amenities such as a waterpark, zipline, and over 40 dining options, the pressure is on for Norwegian to deliver exceptional experiences aboard its forthcoming fleet. In addition to developing these colossal cruise ships, NCL's other brands, Oceania and Regent Seven Seas, are also slated to welcome new vessels, reaffirming the company's commitment to broadening its market share in the vibrant vacation-at-sea sector. The eight-ship order made early this year marks the largest in Norwegian Cruise Line Holdings history, positioning the company to better meet the growing demand for cruise vacations.