On Tuesday, Jed Wallace, a Texas crisis consultant, sued actress Blake Lively for defamation, stating she caused him "millions of dollars" in reputational harm. This legal battle, now ongoing for nearly two months, began when Lively accused director Justin Baldoni of orchestrating a smear campaign against her, implicating Wallace in leveraging a "digital army." Both Baldoni and Wallace have denied these accusations. Lively's legal team later described Baldoni's countersuit for defamation and extortion as a "desperate strategy." Wallace, who runs a PR firm named Street Relations, has established a reputation for managing celebrity crises, including representing high-profile clients from YouTuber Adin Ross to Paramount Pictures. Notably, he was previously involved in a controversial substance-abuse treatment program for Bam Margera from "Jackass" which faced severe criticism. Further complicating the matter, Wallace's name appeared in Lively's civil rights complaint but was omitted in her later defamation suit, leading him to argue that such confusion unjustly harmed his reputation in the media. The ongoing legal drama highlights the tangled relationships and high stakes involved in Hollywood's public relations warfare.