LG and Samsung debut smart TVs at CES 2025 featuring Microsoft’s Copilot AI assistant, promising enhanced user experience through AI integration.

At CES 2025, LG and Samsung have taken significant strides in the AI landscape by integrating Microsoft’s Copilot assistant into their latest smart TVs. This announcement comes at a time when AI technologies are shaping the future of home entertainment, with both companies emphasizing their commitment to enhancing viewer experience through innovative features designed to simplify content discovery and interaction. The incorporation of Copilot suggests a shift towards more intuitive and personalized TV experiences, reflecting broader trends in smart technology adoption across the consumer electronics sector.

With LG’s new AI section on its TVs, users will have direct access to the Copilot web app, which is designed to help them efficiently locate and organize complex information based on contextual cues. Although specific functionalities of the integration remain under wraps, LG has showcased its own AI Chatbot, hinting at the potential abilities Copilot might offer, such as aiding searches for information on various topics. Meanwhile, Samsung is introducing its Vision AI brand, incorporating features like AI upscaling and adaptive sound, with Microsoft’s Copilot enhancing its capabilities further. This partnership highlights a growing trend of blending AI with everyday devices to create smarter and more responsive experiences for users.