At CES 2025, LG and Samsung introduced their latest smart TVs featuring Microsoft’s Copilot AI assistant, enhancing AI integration in home entertainment.

As technology increasingly intertwines with daily life, LG and Samsung have taken significant steps forward by integrating Microsoft’s Copilot AI assistant into their new 2025 smart TVs, unveiled at CES. This move highlights the growing trend of incorporating AI into home entertainment systems, providing users with enhanced capabilities that prioritize ease of use and personalization.

During their CES announcements, both LG and Samsung disclosed that their latest smart TVs will come with access to Microsoft’s Copilot AI assistant. Although at first glance the Copilot experience on TVs may appear to be limited to a web app connecting to Microsoft’s AI services, the potential applications for voice-activated content discovery, assistance with smart home devices, and personalized viewing experiences signal a new era for interactive television.

The integration of AI tools like Microsoft’s Copilot into smart TVs represents a crucial evolution in home entertainment, hinting at a future where viewers can control their environments and access content in ways never before possible. With this development, manufacturers are not just keeping up with trends; they are setting the stage for a more integrated, user-friendly tech ecosystem in our living rooms.