Disney's streaming service, which has recently shown signs of profitability, is currently grappling with a decline in subscribers on its flagship platform. In the last quarter, Disney's streaming arm managed to turn a profit, showcasing strong performance metrics; however, this success is overshadowed by the concerning trend of subscriber attrition. As of late 2023, the platform has lost over 30% of its user base compared to just two years prior, raising questions about its long-term viability in a competitive streaming landscape. Given the rapid evolution of viewer preferences and increasing competition from platforms like Netflix and Amazon Prime Video, Disney must not only innovate but also address the reasons behind this subscriber decline. Incorporating more original content and enhancing user experience could be vital strategies moving forward.