Dell is rebranding its laptop lineup, phasing out the XPS name in favor of Pro and Pro Max tiers, and enhancing collaboration with AMD for performance improvements.

As Dell repositions its laptop range, the emphasis on AI capabilities and partnerships with trusted manufacturers could redefine the user experience, catering to a technologically savvy consumer base eager for robust, efficient devices. With recent trends showing that the global laptop market was valued at approximately $116 billion in 2020, and is projected to grow significantly, Dell's strategy seems promising.